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How to write a script for a video

Create a script for a video in just a few points. Formulate the content of the message before concentrating on the image. It is essential to know your audience and empathize with the customer, your information must be interesting, add a call-to-action at the end of the video to determine your success. Without the right procedure, the rest of the video production process is futile. We’ve prepared 7 tips to help you write your script.


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1. Keep the video script short

The length of the script will depend on the purpose of the video. The audience at the conference is able to watch the presentation for 4-6 min. On soc. networks, the time spent watching videos is much less – about 30-45 seconds. An interesting scenario will help us keep the audience longer on the page, quickly present the information to the customer and convince of the need to get your product.


2. Enter the most important message within the first 30 seconds

Try to say everything important in one sentence. The first seconds decide whether the audience will pay more attention to your video. In 30 seconds of the script it is possible to present more complex systems, just to realize what the viewer wants to see and hear. Do not put detailed information in the video. As soon as you get the customer’s interest he will gladly read more info on your website.


3. Speak directly to the audience

The easiest way to talk to an audience is to use personal pronouns like “you” and “your”. Another way to reach audiences is to understand and recognize their demanding work. Offering them ease at work, more free time and improved profits. Don’t waste your time telling your audience what they already know. Focus on what the customer needs to know about you and be relaxed. Be friends with them and they will more likely give you a chance to sell them something.


4. Find the right tone of communication

Create an accurate model of your customer and set the style of communication. Write a single sentence summary describing why you want to create a video and what the viewer should do at the end of the view. Your preparation will help you decide whether to create an animated explainer video or choose a classic video instead. Animated video can be processed in many ways. The most known are whiteboard animations in the style of a drawing hand on a blackboard or an animated videos based on a large text animations with spoken commentary. You can create an animation based on moving icons, charts, and other graphics.

Imagine a particular close person for whom the video is intended when writing the script. It’s much easier to write a realistic dialogue if you write for someone whose habits and manners you know well. The selected tone for your video will then control the pace of the script.


5. Tell a story or a straightforward solution?

Most explainer video scripts represent a problem in the company eg. John has a business, he works from morning to evening but he is not doing well… Milan has been working in the same industry but since he is using this and that system, he is doing better and has more time for family…

We tend to go straight to the solution in the script and offer benefits to your potential customers.

Dry facts, statistics and definitions are fine where required. If your video is for younger and creative viewers, it’s best to avoid austere facts whenever possible. Show your audience real people in photos or an amateur footage. This material will certainly attract and add to the trust of animated video. Human beings create stories about themselves, emotions are most remembered by the audience.


6. Use humor

Humor is a great tool for storytelling as long as it supports your product. Make sure humor is appropriate and will not be offensive to some groups. You may try to include humor in the text of the spoken word but sometimes it is more effective to introduce humor as part of the on-screen animation.


7. Tempo

Maintain dialogue between 125 and 150 words per minute. We know you can read 200 or more words but keep in mind that the viewer needs time to comprehend what you have said. In particular, if it is generally unknown or technically complicated message. Once the viewer does not understand one part, they immediately leave the video without watching the rest.

When creating explainer videos, pay sufficient time and attention to the script. Get feedback from friends and coworkers, make sure it’s engaging and easy to understand. Ready to get started?

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